Partner Relationship Management, most commonly known as PRM is a re-emerging field. It is an application to manage partner relationships. It includes modules from identifying and selecting partners, forming alliance relationship, managing alliance relationship, lead generation, solution development, training, governance of alliances and terminating alliance relationships.
If one is working in IT field, partner relationship is necessary term. Still customers think that it is a luxury and this will take time to sink in that it is a necessary investment. Considering that PRM has long term returns in terms of direct numbers but the immediate benefits can be better relationsihp with the partner and improved future visibility.
Having said this, the questions still remains that how many companies will actually invest in this kind of application...
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2 comments:
Hi Gaurav,
Very well written!
Is such an application available in the market? You currently using it?
do let me know.
anyways keep updating the blog. great job.
thanks,
Sidh
Great post. Partner Relations Management is very important to small or big businesses. PRM is used to describe the methods and strategies for improving communications and relationships between other companies and their channel. Main reasons of this method include selling, commission, opportunity, marketing campaigns, inventory access, and other features designed to facilitate the relationship between manufacturers and others.
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